Trend Analysis:Spotify

The project is an analysis of a trend that is impacting the advertising industry. We wanted to explore a greater depth of it to educate clients and colleagues. As a result, we researched and analyzed Spotify’s Year In Review Campaign and provided with advertising implications behind the trend.

Work Included:

Trend Analysis

Recommendations for Applications

Data Analysis

Advertising Implications

Brand Analysis:Misfits Market

Misfits Market is a subscription-based food delivery brand that is committed to selling affordable organic products. In this project, we deeply analyzed the different aspects of the brand and suggested the brand with creative and marketing direction.

Work Included:

Trend Analysis Segmentation Overview

Competitors Analysis Research+ Survey Analysis

SWOT Analysis Brand Positioning

Creative Execution

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Brand Experience Marketing

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Storyboard Writing