Sriracha Sauce

Sriracha is well-known across America as the go-to Asian hot sauce. Although it is easily recognizable, there doesn't seem to be a lot of conversation about the hot sauce company. To solve this problem, we decided to pair Sriracha with a cause that would resonate with the brand: the Stop Asian Hate movement.​ We also used the Sriracha Sauce to replicate the blood which added a more serious tone to the campaign.